This case study examines the effects of an actual User-Bonding Interaction presented to members of Desjardins, a Canadian credit union, in the run up to the Halloween holiday, and its positive effect on the acceptance rate of a subsequent campaign that nudged users towards the creation and funding of a high interest savings account.
Behavioral science help achieve a better customer experience with limited data. Financial Institutions have great customer data, but still face a number of hurdles - and that is assuming data is easily accessible, merge, clean and analyze that data before starting to reap the benefits. In the meantime, behavioral banking opens the way to create remarkable customer experiences without most of the hurdles affecting massive data.
Desjardins Group has selected Montreal-based exagens and its award-winning behavioral banking platform to further enrich the digital experience it provides members. Powered by exagens, Desjardin’s Assistant AccèsD has already proactively reached out to over 3 million members and engaged in more than 8 million conversations to provide tips, offer advice, and assist in transactions.