Why Behavioral Banking?
With Behavioral Banking, we combine data and behavioral science to offer true individualization, to address the segment of one, at scale. Speaking to the person (not a persona) by using insights directly about them, their money, and their community. By offering suggestions specifically designed to improve their financial situation, the result is an increase in engagement, trust, and ultimately acceptance of the right offer.
How does Behavioral Banking work?
Behavioral Banking fuses behavioral and data science to deliver individualized and dynamically contextualized, emotionally & financially compelling experiences to members in language & tone which catalyzes action - proactive but not obtrusive.
