Behavioral Banking
Influence
Your Customers’
Millennials'
Early Adopters'
Cat Peoples'
Students’
Retirees’
First Home Buyers’
Lightsaber Owners’
Mobile Users ‘
Late Adopters’
Humans’
Financial Decision Making
Exagens Behavioral Banking Solutions
increase engagement and results by combining:
Human
- Behavioral Economics
- Psycholinguistics
- Human Psychology
Technology
- Artificial Intelligence
- Data Analytics
- Machine Learning
Communication
- Proactive
- Individualized
- Empathetic
Watch
Exagens' Behavioral Banker
In Action
What We Do
Digital Sales
Increase Conversion
- Influence Behavior
- Cross-Sell and Up-Sell
- Build a Habit
Digital Adoption
Ensure Full Usage
- Promote Usage of Digital Tools
- Relational Interactions
- Nudge Users Forward
Digital Engagement
Increase Customer Satisfaction
- Increase Channel Usage
- Behavioral Financial Insights
- Improve Customer Experience
Through Behavioral Conversations 
What is Behavioral Banking?
Behavioral Banking: Driving Smarter Financial Choices and Growth
Behavioral Banking blends behavioral science, AI, and data intelligence to deliver individualized tips, insights, and advice helping people save, spend, borrow, and invest smarter with your financial institution.
With every interaction, you strengthen and expand relationships and catalyze your institution and your users to grow financially - Together
- Empower people with actionable, individualized guidance
- Catalyze people to take action, not just consume information
- Strengthen engagement and loyalty
- Grow your institution while supporting financial well-being
Why It Matters
Grow Financial Wellness & Deepen Individual Relationships
- Individualized Guidance: Deliver timely, relevant financial tips which resonate and can be acted upon.
- Stronger Engagement: Turn passive consumers of content into emotionally engaged participants catalyzed to take action.
- Institutional Growth: Drive deposits, lending, increased card use and loyalty while boosting the financial well-being of the people you serve.
Ready to Empower the People and Communities You Serve?
Discover how exagens and Behavioral Banking can help your institution grow while supporting the financial well-being of the people and communities you serve so you all grow together.
Latest News
Desjardins signs fourth consecutive multi-year agreement with exagens
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Get to know Exagens
Exagens fuses behavioral and data science to enable the automatic and proactive delivery of individualized, emotionally and financially compelling digital experiences to their members and customers.
Founded by industry veterans, exagens is a fintech located in the dynamic, tech-centric Montreal, working with financial institutions across Canada and the United States. We build solutions for both credit unions and community banks.
We are proud that our team includes subject matter experts in both data and behavioral science, as well as experienced business and technology builders. This diversity in skills and backgrounds gives us a unique 360-degree approach that allows for personalized and meaningful experiences, backed by cutting edge science and designed for real life contexts.
